BRANDING & STRATEGY
How do you convert consumers from trial to loyalty? Target the mind before the wallet. Agency|51 is astute at drilling down to the message strategies and process of your buyer’s journey. We are experts at connecting the art and science of marketing — from analytical strategies to one-of-a-kind branding — to elevate your company over the competition.
The challenge was to stay relevant in a market (Palo Alto, CA) surrounded by innovation. At one point, Stanford Federal Credit Union (SFCU) was a market leader (first to offer online banking!); but SFCU had lost its way. Following an intense research and strategy phase, Agency|51 relaunced SFCU with a tradition of being untraditional. The strategy resonated with the market’s thought-leaders. We unleashed a full-scale market effort with major branding campaigns, TV, direct mail, branch merchandising, digital ads, paid search, social, pre-roll online, email, community outreach, PR and more. We built a brand and changed the SFCU culture.
