scott muscarella

A.K.A. Musky (figure it out)

BRAND STRATEGY

“Do not be the richest man in the grave yard.”

What makes you, YOU?

  • My Mother. The definition of sacrifice and putting others first.
  • My wife and kids. They help me to understand that unconditional love is by far the strongest thing in this world.
  • My grandfather. Taught me what was important in life — how to treat people and most important to never be the richest man in the graveyard. Enjoy life.
  • Left the corporate world to form Agency|51 at a time when everyone said it was a bad idea. Loved proving those people wrong.
  • My competitive nature. My biggest challenge was to understand that losing was OK as long as you did your best. This has never sat well for me but I have come to understand that you cannot win them all. Yet I still hate to lose — at just about anything.

Things that make you tick...

  • The Boston Red Sox
  • Coaching my kids’ sports teams
  • Fenway Park — what a place
  • My wife’s smile — she had me at hello
  • Making people laugh

Pet peeves, dislikes, and anything else wrong with everything?

  • NY Yankees.
  • People that are not accountable for their actions
  • A-Rod
  • Daniel Snider — owner of the Redskins
  • Bad drivers

Your first (and last) magazine cover?

  • Parenting. “The art of being a dedicated father”

Achievement you thought you couldn't accomplish, but did?

  • Living long enough to see the Sox win a world series! Thank you.

Your midnight shift superhero identity?

  • Captain Cauliflower. And I would have the power to make all children happy and smile every day. And eat their cauliflower to grow up to be big and strong. And of course I do not like cauliflower — which only adds to my super powers.

Most embarrassing professional moment?

  • Mistakenly sent an e-mail to a female client that used the word “thong” in place of “thing.” An honest typo that spell check just does not catch.

What is your shaman power animal?

  • A wet nosed dog. I am loyal to a fault — note: being a Red Sox fan has that affect.

Drop some knowledge on the world...

  • Walking the lead off batter leads to a run 40% of the time. You should throw strikes.

Fairly useless but unique skill or trick?

  • Can tie a cherry stem into a knot with just my tongue. Quickly no less. Amazes my kids and anyone else at the table.

Movie most likely left in your DVD player?

  • Hoosiers. Love the underdog.

Must see TV?

  • 2½ Men until Charlie went nuts. Probably Criminal Minds now.