Burbank shares the picturesque San Fernando Valley mountainscape with Hollywood, yet the two are worlds apart. That’s why after a unanimous decision by the Board of the Burbank Hospitality Association (Visit Burbank) in April 2013, Agency|51 was cast in the lead role to help Burbank express its unique character and market the city as an overnight destination to meeting planners and leisure visitors alike.

Agency|51’s establishing shot was simple — make Burbank a blockbuster hit.

It all started by figuring out what Burbank owns — its legendary movie and TV studios, eclectic and entertaining districts, star-studded action, award-winning accommodations — and crafting it into one positioning statement that was as iconic as the city itself.

And just like that, a star was born – the town behind the tinsel. The response from city officials, hoteliers, and other local influential was positively overwhelming

Agency|51 continues to serve as the brand architects, directing every detail to firmly establish Burbank’s first-ever visitor market identity. And the launch has been comprehensive — from a new trademark logo and tagline to a national ad campaign to a destination-wide website, complete with a booking engine for both leisure travelers and meeting planners.

As the town behind the tinsel, Burbank brings stories to the big screen every day. And for years, the world has welcomed these movies and shows into their home. Now, thanks to Agency|51, visitors are ready to step away from the TV and script their own unforgettable stories in this exciting destination.

“Burbank is literally where Hollywood gets its real work done,” said Agency|51’s Executive Creative Director Tony Serna. “We’re here to help the city shine in the spotlight with a campaign that will leave audiences longing for an encore.”


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