Let’s chat about your company’s biggest challenge. GO Through an integration of marketing strategies and tactics. For business-to-business marketing and consumer campaigns. Building Brands.| Growing Business.|

ABOUT

OUR AGENCY IS ALL BUSINESS. YOURS.

Ready to elevate your brand and significantly grow your business? Put your company in a better place. At Agency|51, we help you identify new opportunities, grow market share, and sustain success — all built on a business-centric foundation of strategy and creativity. What results is intelligent marketing and branding that catapults growth. With offices in Philadelphia and Orange County, we have you covered coast-to-coast for everything from branding and web sites, to social and video.

DON’T BE SURPRISED BY HOW WE ACT.

“We’re not your typical ad agency. Our senior team comes from the client side of the business. So, we have a deeper appreciation for what you’re up against, and will work closely with you to ensure you exceed every business demand.”
— Scott Muscarella

Need progressive

STRATEGY?

Problems cannot be solved with the same thinking used to create them. Clients choose us for our fresh perspectives built on business principles, and best-practice methodology we have leveraged in multiple industries. We’d like to share recommendations for your biggest challenge.

Want breakthrough

CREATIVITY?

Our ideation is driven by business sensibility, not an agency “agenda.” Fact is, it’s not creative if it doesn’t sell. We solely focus on winning your customers’ hearts and minds, rather than winning more awards. In short, you’re covered; We have the creative firepower and know how to use it. We have ideas to share.

Lack market

CONNECTIVITY?

Do you need market awareness, customer acquisition, consumer loyalty, and social engagement? And how, where and when do you make the connection? We plan with a purpose so you can measure your investment, and our approach is built on deep market analytics and research. Want to hear our latest methods?

WHAT WE DO

WE DELIVER SUCCESS ACROSS
ALL CATEGORIES & CHANNELS

We don’t live in one business silo. And we won’t push you into one specific tactic. At Agency|51, we focus on your business growth, and devise the most efficient, cost-effective way to deliver success. Below are just some of our strategic, creative and integrated marketing and branding solutions.

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Agency|51 stages
the VIP life in new

HOUSE OF BLUES VIDEO

 

Membership in the Foundation Room at House of Blues is the ultimate hook-up from daytime to playtime. Here’s your video key to the House.

SEE BRAND & STRATEGY

HOW WE DO IT

REAL BUSINESS ANALYSIS
& TRUE CREATIVE INGENUITY

At Agency|51, marketing must sell a product, value proposition or clear brand promise. Sure, some ad groups and design firms like to rush to creative judgment. That’s not us. When we tackle a client challenge, we break it down before we build it up. It’s the smart way to sustain success. Here’s how we’ll grow your business with our

5 STAGES OF IDEATION

Our goal is to thoroughly understand your business with a comprehensive analysis of your company, product and/or service. This detailed view provides a 360-degree perspective of your enterprise, and the beliefs of your customers and competitors. It’s intensive and extensive. Fact-finding pushed to another level providing the foundation for sound strategy, as well as being a great breeding ground for creative inspiration.
Once our extensive exploration is complete, we analyze and interpret the findings to develop a distinct and authentic brand platform. This intellectual foundation serves as the business compass for the creative — guiding solutions that are highly targeted, focused, and most importantly, engaging.
Here’s where strategy springs into creativity. Your brand’s total expression is developed through a unique blend of verbal and visual solutions. Engaging, relevant and resonating with targets based on the defined strategy in stage 2 of the process. For validation, customer feedback is sought to fine-tune concepts, and resolve any misconceptions.
We know what and how we want to say it, now let’s determine “where.” After analyzing target market metrics, we develop integrated marketing plans with the most effective tactics, including web and email, video, social, tv, outdoor, pr, earned media and more. We’ll turn passive consumers into passionate brand advocates. It’s sound strategy, properly executed.
“It’s not creative if it doesn’t sell.” Our analytical approach to ROI places marketing tactics on trial for their lives. Project process and performance audits — based on clearly defined, quantifiable objectives — are conducted from initial launch to completion. We constantly track, measure, analyze and improve. Find the stars. Drop the dogs. And repeat success.

Video & Social Marketing

transformed this
Business-to-Business client

Valcourt Building Services has always been an industry leader, but now they’re a marketing leader with their collaboration with Agency|51.

SEE THE B2B IDEAS

TEAM

A DIVERSITY OF AGENCY, CLIENT
& CULTURAL BACKGROUNDS

The key team leaders at Agency|51 have deep experience working on the client side (for F100 companies), as well as having a deep understanding of agency cultures. Growing business is at the core of what we do best, and we promise you that the Agency|51 team you see in your meeting room will be the same group that will drive your marketing success.

BILL BERNDT Principal “The Mastermind”
Bill is an entrepreneur that’s always creating
— from new business ventures, to music for
the iTunes store, to tough wedge shots out of
the sand trap. He’s a marketer at heart with a
keen mind for growing business.
SCOTT MUSCARELLA “The Fixer”
Musky, he’s the special advisor — a man who will ask
what no else dares, like “why keep doing something
over and over again, and expect different results?”,
and “does this hat make me look silly?”
TONY SERNA VP Creative “Idea Architect”
There’s no one more passionate than Tony
about defining your brand expression.
He’s elevated the image of companies in
communications, banking, and tourism — that
explains why he travels on the b-ball court.
KYLE GALLAGHER Senior Copywriter “Word Engineer”
Kyle is a whizz with words. He weaves purpose
and passion from the tips of his fingers to copy
on a page — like magic! NOTE: Kyle does not
practice real magic, witchcraft or wizardry,
unless it helps his sports teams.
SCOTT PHILLIPS Senior Art Director “Marketing Artisan”
Scott is a master craftsman. Building upon
the foundation of your brand, he constructs
compelling stories through his art and
creativity. If you need artistic vision or
game show Marvel trivia, Scott’s your mutant.
CHRIS POOLE Art & Web Director “Pixel Perfectionist”
While other kids were laying out skateboard tricks,
Chris began to “design” his advertising career
before the age of 10. From websites and eblasts
to print and direct mail, he always has
clients happily flipping out over design.
RICK POOLEY Graphic Designer “Design Overlord”
Mix three-parts artist, one-part dynamism,
and a splash of odd duck — and you’ll end up with
the trademark for Rick Pooley. When it comes to
portraying your message in a unique,
ownable way, he comes by it naturally.
KATE BAKER Communications Manager “Omni-Engager”
If communication is key, then Kate is the
locksmith. Clients know they can go to Kate
about anything, and they’ll always get a willing
listener and tenacious problem-solver.
We’re certain that she’s a superhero.
JAKE PERSOFSKY Digital Developer “Code Enforcer”
He’s the da Vinci behind over 100 websites!
Jake transforms your business goals and
branding identity to the digital platform.
He’s got it all — interactive designs,
actionable analytics and a fuzzy goatee.

BILL BERNDT Principal
“The Mastermind”
SCOTT MUSCARELLA Strategy Advisor
“The Fixer”
TONY SERNA VP Creative
“Idea Architech”
KYLE GALLAGHER Senior Copywriter
“Word Engineer”
SCOTT PHILLIPS Senior Art Director
“Marketing Artisan”
CHRIS POOLE Art & Web Director
“Pixel Perfectionist”
RICK POOLEY Graphic Designer
“Design Overlord”
KATE BAKER Communications Manager
“Omni-Engager”
JAKE PERSOFSKY Digital Developer
“Code Enforcer”

Event marketing increases

client’s Facebook Fanpage by

over 600%

Agency|51 procured an international art exhibition for Dana Point, and the event dramatically increased fans of the seaside destination in Orange County.

HERD HERE FIRST!