BUSINESS TO BUSINESS

With Sales, you call prospects. With Marketing, prospects call you. That’s why sales-only cultures quickly lose market share. At Agency|51, we create sustainable marketing channels — via web, social, video and more — to clearly define your value propositions and plan your go-to-market strategy for customer retention, acquisition and growth.

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This was a classic new product launch — the 100,000 square-foot outdoor event space in Anaheim (CA) known as the Grand Plaza. The goal was to create a splash, accelerate awareness, and turn heads with something that had never been done before. Agency|51 engineered a digital, design-it-yourself interactive space planning tool inspired by the popularity of Farmville. It was a breakthrough tool to put space planning — and the enormity of the Grand Plaza — directly in the hands of meeting planners.

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