Disney had committed its largest investment into building a resort property in California, and they tapped Agency|51 to create a brand unlike any of their other properties. This new property’s focus was on expanding meetings and conventions, and was inspired by the Arts & Crafts spirit, with a limited use of Disney characters. Agency|51 delved deep into the writings and style of the period, and created a timeless brand with tasteful touches of the Disney magic. Agency|51 also led the nomenclature for all locations, including restaurants, bars, shops, suites, meeting rooms, pools and more.