How do you convert consumers from trial to loyalty? Target the mind before the wallet. Agency|51 is astute at drilling down to the message strategies and process of your buyer’s journey. We are experts at connecting the art and science of marketing — from analytical strategies to one-of-a-kind branding — to elevate your company over the competition.
The destination of Dana Point lacked significant awareness compared to its coastal neighbors like Newport and Laguna beaches. Agency|51 quickly changed the narrative by establishing the brand of Dana Point’s “transformative experience”, and staging an international event (the Elephant Parade) to dramatically increase awareness of Dana Point, and the destination’s following on numerous social channels. Agency|51 built the brand, the web site, the integrated marketing channels, and numerous promotional campaigns to increase the following and bookings to Dana Point.