BRANDING & STRATEGY

How do you convert consumers from trial to loyalty? Target the mind before the wallet. Agency|51 is astute at drilling down to the message strategies and process of your buyer’s journey. We are experts at connecting the art and science of marketing — from analytical strategies to one-of-a-kind branding — to elevate your company over the competition.

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Most consumers know House of Blues as a legendary venue for incredible music. Agency|51 was tapped to establish the branding and message strategy for two key operations for the chain — the Restaurant & Bar, and the exclusive membership in the Foundation Room. Following a deep strategy phase, Agency|51 unveiled a new spirit on tastes and tunes, and the VIP life. From videos to digital, direct mail to menu creativity, we conveyed a total entertainment experience. And we followed up with the launch of the grandest House of Blues location in the nation.

FOUNDATION ROOM VIP CLUB
HOUSE OF BLUES

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HOUSE OF BLUES
RESTAURANT & BAR

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HOUSE OF BLUES ANAHEIM
GRAND OPENING

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