CONSUMER MARKETING
Awareness, acquisition, retention, new product launches and more — Agency|51 has created campaigns and implemented go-to-market strategies for numerous industries. From restaurant chains to world-famous theme parks, cable TV to nationwide healthcare, we have produced videos, direct response TV, print and social campaigns — and the unexpected that clients love.
As a smaller financial institution with a limited marketing budget, Alabama Credit Union (ACU) was struggling with awareness, and acquisition of new members. Agency|51 created a strategy was to sensibly leverage TV and online video to elevate awareness — all with a cost-effective media spend. After in-depth market, member and operations research, Agency|51 leveraged the authenticity of ACU with “You Are Alabama. We Are Your Credit Union.” The genuine, people-first messaging boosted membership, savings, loans, and social engagement. The campaign continued with direct-response TV, video, emails, facebook promos and more.
