CONSUMER MARKETING
Awareness, acquisition, retention, new product launches and more — Agency|51 has created campaigns and implemented go-to-market strategies for numerous industries. From restaurant chains to world-famous theme parks, cable TV to nationwide healthcare, we have produced videos, direct response TV, print and social campaigns — and the unexpected that clients love.
Agency|51 created a unique, defendable position for Cox to fight off the price-slashing strategy of Verizon. Our research revealed only Cox had local offices and customer care centers in Virginia, staffed by local residents. We made the authentic connection with the reliable “hometown” status that Verizon could not match. Through an incredibly successful TV and online video campaign featuring our Cox ambassadors, and leading to “The Word is Out” and more, we dramatically increased the acquisition and retention of customer accounts for the Cox systems in Virginia.
