Your Web experience and Social engagement demand an ongoing stream of strategic content. In the past, you could update your web site every five years, or post without a social plan. Not anymore. Agency|51 develops sites that are responsive, CMS-friendly and content-rich, and we plan and implement social campaigns on engagement and ROI. There’s a difference when digital is done right.
When Agency|51 rebranded Stanford Federal Credit Union with a fully integrated launch campaign, member appreciation lived at the heart of our messaging. It needed to be articulated across all channels — especially via social media, where members could be engaged in meaningful dialogue. We designed Facebook initiatives that were genuine, rather than self-serving. We launched contests that focused on what our members truly care about, not their financial institution. And the response rate was overwhelmingly positive.With two unique social contests, Stanford FCU’s Facebook page grew by more than 2000 followers, had unprecedented engagement with hundreds of comments, shares and entries along the way.