BILL BERNDT Principal “The Mastermind”
Bill is an entrepreneur that’s always creating
— from new business ventures, to music for
the iTunes store, to tough wedge shots out of
the sand trap. He’s a marketer at heart with a
keen mind for growing business.
SCOTT MUSCARELLA “The Fixer”
Musky, he’s the special advisor — a man who will ask
what no else dares, like “why keep doing something
over and over again, and expect different results?”,
and “does this hat make me look silly?”
TONY SERNA VP Creative “Idea Architect”
There’s no one more passionate than Tony
about defining your brand expression.
He’s elevated the image of companies in
communications, banking, and tourism — that
explains why he travels on the b-ball court.
KYLE GALLAGHER Senior Copywriter “Word Engineer”
Kyle is a whizz with words. He weaves purpose
and passion from the tips of his fingers to copy
on a page — like magic! NOTE: Kyle does not
practice real magic, witchcraft or wizardry,
unless it helps his sports teams.
SCOTT PHILLIPS Senior Art Director “Marketing Artisan”
Scott is a master craftsman. Building upon
the foundation of your brand, he constructs
compelling stories through his art and
creativity. If you need artistic vision or
game show Marvel trivia, Scott’s your mutant.
CHRIS POOLE Art & Web Director “Pixel Perfectionist”
While other kids were laying out skateboard tricks,
Chris began to “design” his advertising career
before the age of 10. From websites and eblasts
to print and direct mail, he always has
clients happily flipping out over design.
RICK POOLEY Graphic Designer “Design Overlord”
Mix three-parts artist, one-part dynamism,
and a splash of odd duck — and you’ll end up with
the trademark for Rick Pooley. When it comes to
portraying your message in a unique,
ownable way, he comes by it naturally.
KATE BAKER Communications Manager “Omni-Engager”
If communication is key, then Kate is the
locksmith. Clients know they can go to Kate
about anything, and they’ll always get a willing
listener and tenacious problem-solver.
We’re certain that she’s a superhero.
JAKE PERSOFSKY Digital Developer “Code Enforcer”
He’s the da Vinci behind over 100 websites!
Jake transforms your business goals and
branding identity to the digital platform.
He’s got it all — interactive designs,
actionable analytics and a fuzzy goatee.

BILL BERNDT Principal
“The Mastermind”
SCOTT MUSCARELLA Strategy Advisor
“The Fixer”
TONY SERNA VP Creative
“Idea Architech”
KYLE GALLAGHER Senior Copywriter
“Word Engineer”
SCOTT PHILLIPS Senior Art Director
“Marketing Artisan”
CHRIS POOLE Art & Web Director
“Pixel Perfectionist”
RICK POOLEY Graphic Designer
“Design Overlord”
KATE BAKER Communications Manager
“Omni-Engager”
JAKE PERSOFSKY Digital Developer
“Code Enforcer”
Problems cannot be solved with the same thinking used to create them. Clients choose us for our fresh perspectives built on business principles, and best-practice methodology we have leveraged in multiple industries. We’d like to share recommendations for your biggest challenge.